Small businesses that are seeking to further their online advertising efforts in 2015 should do some research before paying another penny.
Why? Because SEO is constantly changing. New updates and trends are released all the time. If you are a local business in Houston and have little clue about the ruling online advertising strategies, your Houston online advertising campaign will cause you more pain than pleasure.
What is Online Advertising?
In its simplest term, online advertising is a process that allows you to build your reputation and sales by sending ads, sales copy, and commercial media through emails, social media, and other advertising agencies. Pay-per-click marketing (PPC) and Google AdWord fall into this area.
But What About Houston Online Advertising?
While the goal of online advertising is to convert readers into buyers, it can be hard to find out what works best for your business.
One thing you should remember is that online advertising is about consumer engagement. It is not about you. As a professional web design and marketing company in the Houston area, we believe that an effective Houston online advertising plan strikes the healthy balance between market demands and personal creativity.
Let’s look at these 4 SEO trends and see how they may affect your Houston online advertising goals in 2015:
Focus on Mobile Traffic
Mobile search is on the rise, and it is not slowing down any sooner. When it comes to online shopping, 4 out of 5 consumers use smartphones. 40% of the people will immediately leave a non-mobile friendly website, while 94% find services from their phones before spending a dime.
Having a mobile-friendly web design is important. If your website is responsive, it will immediate adjust its design to the screen size of the phone. If not, your reader will see a poor website layout and immediately move on to another site.
Keep this in mind: It does not matter how many people click on your ad. What matters most is what they do after they click on your ad. Give your visitors a reason to stay with a great mobile friendly web design.
Optimize for Precise Keywords
There is no doubt you have heard of keyword optimization. Yet, most people do not get it right. Instead of ranking for a set of relevant keywords, most small business owners just try to rank for keywords that have lots of traffic and conversion potentials.
This is about to change in 2015.
As Jonathan Long, Founder and CEO of Market Domination Media, writes, “The days of targeting broad keywords are coming to an end. While they tend to have a huge search volume, they don’t attract highly targeted traffic and they are expensive to rank … keyword research along with understanding the shopping and purchase patterns of the target consumer can help to identify search terms and phrases to go after.”
Long’s advice means one thing: it’s time to narrow down your keyword diversity and focus on phrases and terms that are relevant to your goods and services. This begins with a keen understanding of your target market. Listen to what your customers want and craft your Houston online advertising around them and their needs.
Switch from Ranking to ROI
If you are tired of getting reports about your ranking, then you are not alone. We and all our clients are sick of it because we know that ranking means nothing to our business if there is little change in our return on investment (ROI). When you hire your web design and marketing team, make sure you demand for results not page rank. We do not want every single number (rank, traffic, number of clicks, and so forth), just give us the numbers with a cash symbol.
Go Social to Earn and Build Your Links
Once a place for sharing content and thoughts, social media platforms have become a place for social and marketing. Start focusing on your social media marketing platforms to promote and share your ads and blog posts on there.
Meet new people and make new friends. Network with others in your target niche so you can both earn and build links to boost your domain authority.
Need help with Houston online advertising? Call ProEngage at 832-857-0065. We will help you to come up with the best solutions to market your business.