Create great content, and they will come. At least that is what countless marketers will tell you, but is that true? Well, yes, but without a comprehensive content strategy, your awesome content will get lost.
Imagine navigating your way through a packed concert hall to meet your friend on the other side of the room. Now, imagine doing the same wearing a blindfold. Sounds crazy, right?
It is just as crazy to work your fingers to the bone writing great content without a plan to distribute it. Therefore, in this article, we will cover how to execute an effective content strategy. Because it does not matter how good your content is, if a solid SEO plan does not back it up, it will fail. Why? Because SEO helps to get, your content found.
Best SEO Content Management Strategy
However, the fact remains that even the best SEO practices will fail to show results without high-quality content. For example, an SEO firm can drive tons of traffic to your website. However, those visitors will not stick around if they do not find your content helpful and engaging.
So, you need to make sure your content strategy aligns with the best SEO practices. We will share some easy content marketing tips that you can put into practice to help you. However, before that, let us dive into some things you need to know before creating new content.
Is Content a Ranking Factor
Yes, content is one of the key ranking factors. Moreover, its significance will further grow as Google understands how we naturally speak and phrase our queries. However, if search engine traffic is your sole objective, your results will suffer. That is what happens when you churn out “thin” content. In other words, this type of content can get you a few clicks and views but does not provide any value to the user.
Are you making this mistake? If you think you are doing everything right, but your online marketing is not translating into sales. Then the answer is probably yes. So, stop wasting time producing “thin” content. Instead, focus on creating content that pleases search engines as well as your website visitors.
Relevancy and Intent
Today, content that answers the users’ queries is not enough. It must consider more in-depth details like context, intent, and timing. In other words, your content should offer the right solution at the right moment, in the proper context. The better your content is at meeting these additional requirements, the more relevant it is.
Search engines now assess a website’s ability to fulfill the user’s intent for every search query, in real-time. So, it would be best if you moved beyond generic keywords and phrases. Instead, focus on long-tailed keywords that include ‘action’ words that reflect intent, such as “best SEO company in Houston” or “SEO firms near me.”
With so much information overload, you will want to create content that can make its way to your audience and not get lost in the crowd. To do so, you need first to know who your audience is and what they want. Armed with that knowledge, you can successfully create content that will resonate with your audience.
Content Strategy Tips
Keyword Research: When you start on your SEO journey, we recommend looking for low competition keywords. Once you are ranking well for those keywords, you can slowly move up to higher competition keywords with higher search volumes.
Keyword Optimization: After you have the keywords, it is time to build useful and relevant content around them. But remember not to overstuff these keywords. It is an ancient practice that can lead to a fall in rankings. Plus, Google may even penalize your website.
Knowing some necessary technical details such as where and how to use keywords in your content will dramatically improve its performance. Therefore, these are the places that should feature your keywords:
- Title tag
- H1 tag
- Page URL
- Content body
- Image ALT attributes
Include your city/region along with the keyword phrases for added focus on local SEO.
Content Structure: Please make sure the content is optimized so that visitors can find their answers fast. Write with simplicity and logically. Please do not make them go through tons of unnecessary stuff before finding something of real value.
Content Distribution: Your content will not present itself to your audience by itself. You need to share it on social media and build high-quality links (both internally and from other authoritative sites).
These tips will get you closer to your Houston SEO goals. However, do not worry if you do not see results right away. Content marketing and organic SEO are immensely rewarding. Still, it can take weeks or even months before you can start reaping their far-reaching benefits.
Need assistance with creating a great content strategy that will help you climb your way to the top of search results? Then contact ProEngage Local today.