Imagine navigating your way through a packed concert hall to meet your friend on the other side of the room. Now, imagine doing the same wearing a blindfold. Sounds crazy, right?
That’s how it is when you try to execute a content strategy without giving much thought to SEO, or vice-versa. It doesn’t matter how good your content is. If it’s not backed by a solid SEO plan, it’s doomed for failure. Why? Because SEO helps to get your content found.
Similarly, without high quality content, even the best SEO practices will fail to show results. For example, a Houston SEO firm can drive tons of traffic to your website. But those visitors won’t stick around if they don’t find your content helpful and engaging.
So, you need to make sure your content strategy aligns with SEO best practices. To help you with this, we’re going to share some easy content marketing tips that you can put into practice. But before that, let’s dive into some things you need to know before creating new content.
Is Content a Ranking Factor?
Yes, content is one of the key ranking factors. And its significance will further grow as Google gets better and better at understanding the way we naturally speak and phrase our queries. But if search engine traffic is your sole objective, your results will suffer. That’s exactly what happens when you churn out “thin” content. In other words, this type of content can get you a few clicks and views but doesn’t provide any value to the user.
Are you making this mistake? If you seem to be doing everything right, but your online marketing efforts doesn’t translate into sales. Then the answer is probably yes. So, stop wasting time producing “thin” content. Instead, focus on creating content that pleases search engines as well as your website visitors.
Relevancy and Intent
Today, content that simply answers the users’ queries is not enough. It must consider deeper details like context, intent, and timing. In other words, your content should offer the right solution, at the right moment, in the right context. The better your content is at meeting these additional requirements, the more relevant it is.
Search engines now assess a website’s ability to fulfil the user’s intent for every search query, in real time. So, you need to move beyond generic keywords and phrases. Instead, focus on long-tailed keywords that include ‘action’ words that reflect intent, such as “best SEO company in Houston” or “SEO firms near me”.
With so much information overload online, you’ll want to create content that can make its way to your audience and not get lost in the crowd. To do so, you need to first know who your audience is and what they are looking for. Armed with that knowledge, you can successfully create content that will resonate your audience.
Content Strategy Tips
Here’s a step-by-step process to create content that meets your SEO goals.
Keyword Research – If you are just starting out on your SEO journey, we recommend you look for keywords with low competition. Once you’re ranking well for those keywords, you can slowly move up to higher competition keywords with higher search volumes.
Keyword Optimization – After you have the keywords, it’s time to build useful and relevant content around them. But remember, not to overstuff your content with keywords. It’s an obsolete practice that can lead to fall in rankings. Plus, Google may even penalize your site.
Knowing some basic technical details such as where and how to use keywords in your content will dramatically improve its performance. Here are few places your keywords should be featured.
- Title tag
- H1 tag
- Page URL
- Content body
- Image ALT attributes
Include your city/region along with the keywords for added focus on local SEO, which you should do anyway.
Content Structure – Make sure the content on your site is organized in a way that visitors can find their answers fast. Write simply and logically. Don’t make them go through tons of unnecessary stuff before they can find something of real value. This will cause them to lose interest and leave your website.
Content Distribution – Your content won’t present itself before your audience automatically. You need to share it on social media and build high quality links (both, internally and from other authoritative sites).
These tips will get you closer to your Houston SEO goals. But don’t worry if you don’t see results right away. That’s how it’s meant to be. Content marketing and organic SEO are immensely rewarding but it can take weeks or even months before you can start reaping their far-reaching benefits.
Need assistance with creating a content strategy that will help you climb your way to the top of search results? Contact ProEngage Local today!