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An effective digital marketing strategy is one that will successfully engage your audience. The content on your website needs to be attractive to both search engines and humans. Because this is what Houston SEO is all about. Moreover, the better your audience engages with your website, the better your site will rank. However, what does this mean? It means search engines are in the business of showing their customers what they want. So, they look at what visitors to your website do — things like time on site and bounce rate.