With each passing day the importance of social media marketing for local businesses becomes more & more important. It was not too long ago that SEO agencies focused almost all their time on search engine marketing. Those days are long gone & internet marketing agencies, as well as local businesses, are jumping on the social media marketing train by the thousand.
This article will touch on the basics of social media marketing. For this example lets look at a local beauty salon.
Owners of a local beauty salons must wear multiple hats. Keeping thier clients happy, hiring the right staff, staying current with the trends, stocking up on the right products… and the list goes on & on. They are under constant pressure to tackle the ever-growing competition, while finding new ways to generate new business.
Social Media Marketing for Beauty Salons
Social media can help a salon stand out from the crowd. Especially now, when social media is rapidly changing the way brands connect and communicate with their customers. It is an incredibly valuable business tool to have in your marketing repertoire.
With a clever and strategic use of social media platforms, businesses can promote their services, grow their customer base, & retain existing customers. Here are some social media marketing ideas that will work for any local business.
Know Where You Need To Be
Social media marketing can be little tricky if you don’t know which platforms you should be focusing on. In fact, it’s perfectly possible to spend all your time being everywhere and not see results. As an online marketing company for local businesses in Houston, we often see our clients struggling with this exact problem.
Our advice for business owners is to start with Facebook and Instagram The two most popular social platforms today. And, because most businesses can benefit from visual content. Facebook and Instagram offer great opportunities to connect and engage with your audience. Once you have those mastered, you can move on to Pinterest, Twitter, and of course, YouTube.
Boost Your Brand Image
Whether your business has a fun and modern feel, or it gives off a vintage vibe. You need to make sure you’re effectively communicating your brand’s image on the best social platforms. For example, if a beauty salon specializes in alternative cuts. They should highlight that aspect in thier posts. Create content in a way that would appeal to people with unconventional styles. However, it’s most important to maintain a consistent tone for whichever social platform you choose.
Strike an Instant Social Media Connection
Photos are the way into your potential customer’s mind. But, you need to steer clear of stock images. Instead, use real images shot inside your business for maximum effect. For instance, using a collage of some of your best works as your Facebook cover image can instantly tell someone what they can expect when they visit your business. It’s also a great idea to post photos of things like stylists and hairdressers at a beauty salon. People love to see the faces behind the brands.
Showcase Your Success Stories
It’s one thing to tell people what makes your business different and why they should choose you. But, giving them first-hand proof in the form of before & after photos makes it so much more credible. Plus, the visual appeal of well-shot photographs and entertaining videos can convince prospective customers to pick up the phone and book an appointment. Even better, have your clients share the videos featuring them on their own social media pages to promote your business among their friends.
Network With Other Local Businesses
Local business is all about networking, building relationships, and creating opportunities for mutual growth. Platforms like Twitter and LinkedIn are great for networking. Twitter allows you to engage in many ways. You could strike up real-time conversations, mention someone in a tweet to get their attention, or send a tweet via direct message and have group conversations privately.
LinkedIn, on the other hand, is a place where many local businesses come together to discuss relevant issues, connect with other businesses, and build new relationships. Using these social channels, your business can benefit from partnering with other local businesses.
Team Up with Social Media Influencers
Finding local bloggers and YouTubers to partner with is an excellent way reach out to more customers. These social media influencers, through their popular content and daily relationship with fans, can build your reputation and convince more people to give your buisness a try.
Create a Buzz with Discounts & Promotions
It’s a great idea to leverage your social platforms to spread the word about any special discounts or promotions going on. Be creative with your promotions and make sure to share them extensively on your social pages, website landing pages, and email lists. Done right, this can help you pick up sales during slow times and beat your competition during busy seasons.
Host Contests & Giveaways
Who doesn’t love free stuff? And, that’s exactly why contests and giveaways are such big hits with people on social media. You can use Facebook and Twitter to host contests with early-bird gift cards and complimentary services for a select number of winners. Also giveaways such as “a free manicure for liking and sharing our Mother’s Day post” can get your special packages and offers before a wider audience, creating more awareness for your business.
Hashtags are a huge trend you can easily capitalize on. These days, almost everyone is using a wedding hashtag (eg. #gettingmarried) while posting pictures or talking about their engagements and wedding plans on Instagram and Facebook. So what’s in it for you? Simply search for a few wedding hashtags, find people who have announced their engagements and wedding plans, and send them a private message with your sales pitch.
Treat Your Social Pages As Your Mini Websites
Make sure your social pages have all of the information that customers may be looking for. With platforms like Facebook offering features to add your business locations, services, photos and reviews to your page. Take special care to provide a working phone number and regularly check your social inboxes for client queries. Also, your social profiles should be SEO optimized for people to find you more easily.
Get Professional Help
Sure, you can pull off these social media tactics on your own but remember, you need to be regular and consistent or else you won’t see results. This means you will need to spend a certain amount of time away from your core business everyday to focus on your social media activities. And, this is where most businesses stop or get erratic with their efforts before they start seeing results. To avoid this, you might want to bring in the professionals.
ProEngage Local can help you build a social media marketing plan for your local business based on your specific needs and budget. Call us at (832) 857-0065.