If you have a blog on your Houston TX business website, you know the importance of business blogging. Top SEO companies in and around Houston know how important blogging is. Your business blog has tremendous SEO benefits and can attract high-quality leads to your website.
But wait…none of that is happening in your case. You have written informative and engaging posts. You have shared them on your Facebook page. And yet, you don’t find your posts on the front page of search results. Are you wondering why?
When blogging, persistence is key. If you haven’t been posting on a regular basis, you won’t see it working. If you are hoping to see overnight results, then frustration is almost inevitable.
Blog Posts Feed Local SEO
Overlooking SEO while creating blog posts is another common mistake. You may have heard that Google rewards fresh content. While that’s true, you still need to maintain some SEO content best practices to make your blog posts search engine friendly. In this post, we’re about to shed some light on that.
Top SEO Companies Targeted Keyword Tips
Target Long-Tail Keywords! Many business owners complain about the same thing: “We are not ranking for our target keywords even after using so many of them in our posts.” Fact is, incorporating too many keywords in a post is no longer a good practice. It hurts the SEO and the readability of your blog.
Houston’s top SEO companies best practices are all about relevancy and intent. And, that’s why you need to focus on long-tail keywords. These are longer and more specific phrases that your customers are likely to use when they are ready to buy. Therefore, when you rank for these keywords, the chances of conversion are higher.
Let’s say, you’re trying to rank for a common keyword like “home renovation service”. What happens next is, your site must compete with bigger websites like Houzz, Yelp, or Angie’s List. Can you knock these sites out from the first page of search results? Not unless you have a massive amount of money to spend.
Instead, “home renovation service in Houston TX” is a longer and more specific keyword that will help you target a more niche audience. ProEngage Local recommends: It’s enough to use 1-2 such long-tail keywords in each post.
Place Your Keywords Strategically
After you’ve picked the right keywords, you need to know how to use them in your posts. Randomly sprinkling or stuffing keywords won’t work. There are five essential spots where your keywords should be featured: Body content, header tags, title tag, URL, and meta description. It’s sufficient to use your keyword just once in these places. More importantly, keywords should not disturb the flow of your content. It should sound perfectly natural and reader-friendly.
Optimize Your Images
No one likes to read through stacks of text. Therefore, your blog posts should include images. This provides visual relief and offers a better reader experience. But search engines don’t see the images like we do. It’s the alt text that tells them what the image is all about. Adding keywords to your alt text can help the images in your blog post to rank in Google Images results. Also, take a moment to change the filename of the image into something relevant to your post. You could even include a keyword in the filename.
Top SEO Companies Inner Linking Recommendations
The top SEO companies in Houston know when your content has high-quality inbound links, search engines view it as valid or relevant. The same thing happens when you link your content to other pages on your site. For example, if you are writing a blog post on “SEO tips for Houston TX businesses”, you could link it to another blog post or web page that talks about Houston TX SEO. See how we just did that? However, don’t overdo this. 1-2 internal links per blog post is enough.
Distribute Your Blog Posts
You may be sharing your blog posts on Facebook. But that’s not enough. You should be promoting your blog post on 2-3 more channels, be it Twitter, Reddit, LinkedIn or YouTube. It not only increases search engine indexing opportunities. But it also enables your target audience to access the post through multiple channels.
As you connect with existing as well as potential customers on these social media sites, your blog posts will gain more visibility among them. And, it’s likely they will navigate from your post to other parts of your website.
Posting your blog manually on every social media site can be time-consuming. But don’t worry. There are tons of tools that can automate the process for you. As a result, you can distribute your blog post in just a few clicks. And, you can even schedule the posts ahead of time.
What Top SEO Companies Do – The Bottom Line
Include all of these top SEO companies recommendations in your ongoing search engine optimization efforts. And, over time, you will find your website on the first page of search engine results. If you need more in-depth assistance, give ProEngage Local a call (832) 857-0065.