Were you looking for the Top Houston Website Design Company? Perhaps a local business typing in “how to find the top web design company.” The fact is, no matter what you typed in, you were more than likely looking for something to do with web design in Houston. As you are doing your research, the one thing that will inevitably come up is: What are the essential parts of a local business website? This intriguing question is what we will answer in this post, so read on.
Aesthetics vs. SEO – Why the Dilemma
Suppose you have been following the web design community. In that case, you may have noticed a seemingly ironic dichotomy playing out among web designers. As an article published on Search Engine Journal points out, “Designers are bashing SEOs and vice versa.”
The truth is: Web designers (or developers) believe that ranking is not everything and blame SEOs for using aggressive SEO techniques. Techniques they think will manipulate the search rankings while compromising the integrity of web design principles. However, SEOs retort by saying web designers who do not integrate SEO into their coding hurt its effectiveness.
Top Houston Website Design Company or Just SEO
On the first impression, both sides are making valid claims. They fail to realize that neither website design nor SEO is an “add-on” for the other.
On the one hand, a beautiful website will not rank or enjoy steady traffic if its content fails to communicate with search engine crawlers. On the other hand, a website that focuses only on SEO dismisses the power of user experience. And will eventually lose, no matter how well the website ranks on the search engines.
So, both sides are right in pointing out that a successful website does not solely depend on ranking or aesthetics. Yet, they are also wrong for taking one factor and making it the ruling element of success.
ProEngage Local Top Houston Website Design Company
For your website to rank well, you need both: brilliant web design and a professional SEO. It is a collaborative effort. So, what does an excellent web design service do?
ProEngage can boil down the best web design practices and the best SEO practices into one word: Engage! As a Houston web design company, we understand that a great website is not about just web design or just SEO. Instead, it is about both web design and SEO because everything is needed. For example, everything from the font style to layout needs to follow a specific web design practice. Lastly, using SEO techniques, web designers can fine-tune the design to improve its load time and responsiveness.
Our unmatched Houston web design and SEO service will optimize your content with keywords, geo-targeting text, and more. It is all about engagement, and that is what we do at ProEngage Local.