One, two, three smiles for the camera, smile for Houston marketing camera. And give three cheers to a great marketing strategy that makes you and your clients say, “Cheese!”
When planning for your business after your website’s big launch, getting sales, not visitors, should be the next priority.
“But what about organic traffic and website ranking and all those SEO stuff everyone talks about?” you might ask.
The answer is simple. Market to the right people, and all the technical SEO details and concerns will eventually fall into place. Still in doubt? Let us explain!
The Secrets Behind a Great Houston Marketing Plan
Marketing is more than telling people about your company and brand. It is about making sales and getting great reviews and strong word-of-mouth recommendations to make more sales. If this money talk makes you uncomfortable, think about this: Even non-profits and charities ask for money.
How? By “explaining” (a more elegant word for “marketing”) what they do, how much they accomplish, and how desperate they need your support. When it comes to helping people make intelligent purchase choices, marketing is the way to go. So if non-profits understand the power of marketing and do so with great confidence, small businesses in Houston should follow suit.
Because a solid Houston marketing plan should never focus on SEO and traffic, you do not want to have a lot of readers. Readers who read and like your blog post do not bring you any ROI. Readers who READ and BUY sustain your business and further your outreach efforts.
Houston Marketing – Market to People Not Search Engines
While it is great to optimize your local professional seo services, niche market keywords, and long-tail phrases, marketing, at its heart, is all about the relationship you establish with the people. When you present your propositions to your readers, remember these three tips:
Be Relevant Personable and Flexible
Whenever you try to sell your idea, product, or service, make sure what you say addresses a need, solve a problem, and brings something of value into the life of your readers. Listen to the voices of your customers to better understand where they came from and where they hope to be five years down the road.
Be Honest Caring and Empathetic
Technology has no doubt made knowledge clicks away. These days, anyone can post a thought online. One of the great ways to set your business apart from the rest of service providers is customer service. People can always tell whether you treat them like money printers or customers.
Be Available Approachable and Thoughtful
Before converting a reader into a buyer, you must give them a reason to transition. Train your team to handle all concerns and questions with thoughtfulness and professionalism. Make yourself and your team available for questions. Include a business number on your web page so people can call real people to talk about real problems. Phrases such as “I understand your concern…” and “That must be difficult…” are ways to connect your brand to potential customers.
Reach Out to People and Help Them Out
The secret to loyal customers begins with people who feel comfortable, satisfied, and happy with you and what you offer. Spend time getting to know your customers whenever you can, and go the extra mile to meet and talk to them in person.
As Rieva Lesonsky, CEO of GrowBiz Media, explains, consumers are starving for simple human interactions. Treat your customers like people, talk to them on a human level, and show them you enjoy interacting with them.
Quality customer service creates loyal customers who will come back again and again with a friend or two.