You have a website, a domain, and a great offer. The only thing you need is customers. As the days pass, you notice that what you thought was a great search engine marketing plan could be better. Your website feels like a ghost town. There are no readers, only you and your lonely blog posts. We feel your pain.
Not seeing any improvement in traffic and ROI can make even the most optimistic small businesses in Houston pessimistic. We have been there, and so have most of our clients.
Therefore, many have asked us to help them with their website marketing and wipe away those tears. Because we want your search engine marketing (SEM) to be successful, we have put together this post. To point you in the right direction, jump clear away from those dangerous pitfalls that have slain many mighty warriors.
What is Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is a form of Internet marketing that encompasses search engine optimization (SEO) and paid search activities. In its complete application, SEM integrates SEO and advertising to increase Houston small businesses’ online presence through keywords, paid search ads, and other SEO marketing activities.
Just In Time Marketing
The thought of search engine marketing often leads small businesses in Houston to think of keyword searches and other pay-per-click advertisements. While both are great ways to do SEM, they are only tools. It would be best if you did more than keyword stuffing and paying for ads to reap its profits.
The best thing about SEM is its timeliness. An effective SEM plan in Houston, or anywhere else, is about giving your readers the best information at the best moment.
This means you need to:
- Recognize the need, problems, and questions people have in your niche.
- Provide clear solutions.
- And make what you have to offer available even before people type anything in the search engine box.
Making it Personal
Put yourself in the shoe of the public. Think like a potential customer so you can market in a way that appeals to their needs. Plan your keywords and keep popular and relevant terms and phrases in a journal so you will know what is “hot” on the market right now.
When you write, write naturally. Use active sentences and words that are easily understood by an average person. Be humorous. Tell stories and use analogies from real-life experiences to engage your audience.
More Than Words
There is no doubt that words are essential in SEM. But because internet marketing is about content, the images you use, the videos you make, and even the links you endorse all make a lot of difference.
Please Go Out and Get Them with Search Engine Marketing
SEM is a double-edged sword that allows you to market your goods and offers through search engines. When done right, SEM helps you to connect your goods and services to your target niche and drives relevant traffic to your website 24/7.
Contact ProEngage Local to craft a killer search engine marketing plan. We will give you a free consultation and help you choose the best method to upgrade your brand’s influence.