Ineffective Digital Marketing Strategies

Today, the digital marketing (SEO/ Email/ Social Media) industry rakes in a lot of money every year. This growth does not seem to be stopping either, as big brand names such as Coke and Pepsi are also making use of clever online ads to snag some market share.

Unfortunately, many people do not know how to make use of the proper techniques, which not only results in an ineffective campaign, but can also have adverse effects on the current clientele. This is why you should avoid the following two things when planning your next digital marketing venture:

Email Frequency

This is something even the biggest players in the game get wrong. It is a common misconception that a high emailing frequency would lead to more clicks and a higher email open rate. This is a recipe for disaster, as numerous emails within a short time frame could lead to backlash by the consumer. Nobody likes a clogged up inbox, and a high email frequency could potentially lead the user to unsubscribe from your mailing list.

Even if the user does not mind more emails, the mail client will automatically detect your emails as spam, sending them straight to the junk folder. Instead of sending numerous emails at once, pace yourself and only send emails after a particular time frame.

As an added tip, include an ‘opt-down’ option to allow users to lower the frequency of emails being sent instead of unsubscribing altogether. Bad form, is bad form, no matter the platform! And a quick note to the guy on LinkedIn that posts 14 promotions in a row every day. You know who you are… Please stop!

Forcing Keywords

You probably remember seeing some pretty crazy examples of key word stuffed web pages. They still exist today, but not to the degree they once did.

Not that long ago, and today still to some degree, spammers would take advantage of how a search engine looks at a page. One way to do this is by forcing keywords into completely irrelevant content in order to boost their page rank.

Search engines are smarter and now can actually lower a website with stuffed keywords page rank. Now, the search algorithm detects if a user has forced keywords into an article by matching it with the context, along with the keyword density.

This is why it is highly recommended not to force keywords into your website’s data; let them come naturally. Also as a safe bet, keeps the keyword density within 1-2%, may 3%. Anything higher than might set off red flag, and just would not look right to anyone reading it.

Remember bad form is bad form… write the content for your website the way you would want to view someone else’s website.