Can Guest Blogging Help Increase Traffic on Your Website?

The SEO Industry is one whose future can never be predicted accurately, even by the top dogs in the game. What may, at one time, be used as a mainstream PR technique can become outdated in less than a few months, requiring SEO professionals to devise a new strategy from scratch!

4 pins spelling out guest blogging

The Curious Case of MyBlogGuest

Just take a look at guest blogging, which was a tried and tested method for the past few years until Matt Cutts, the head of Google’s Web Spam team, warned websites from using guest blogs to increase PR. To prove that they meant business, Google even penalized MyBlogGuest, one of the biggest guest blogging websites, by omitting them from their top search results altogether. Go on, try searching for MyBlogGuest on Google; a number of third party links will show up without the site itself.

Is Guest Blogging Dead?

Matt Cutts, in one of his blogs, stated that he does not really have a problem with guest blogging itself; rather, it is the use of guest blogging for “SEO” which he is against, due to the large number of spam links being posted regularly by guest authors.

He does have a point though; whereas guest blogging was once seen as homage by a third party, it is now marketed as a service by several spam websites. And this brings me to my next point…

The Technicality

The fact of the matter is that there is no way for Google’s search algorithm to differentiate between a guest post and a first party post. In fact, many reputed news outlets such as the Huffington Post regularly feature guest bloggers, and we do not see Matt Cutts penalizing them.

Can Guest Blogging Still Help Boost Ranking?

Of course it can! However, you need to make sure you are doing it right. Just like a keyword density above 2-3% is overkill and results in a spam detection by Google, so does numerous irrelevant links in a guest blog. Try to keep the links at a minimal while keeping the quality of the guest post high, and you are all set.
As an added tip, we would recommend scrutinizing guest posts on your website by only accepting posts that are relevant to your site’s subject matter instead of those used just for local SEO purposes.