This is an updated web design trends article from 2017. This updated article looks back on what was happening in the web design world compared to today. Some things remain in place while others, in particular, web fonts and mobile website load times, have gained much steam. So, before moving forward with any website, changes…
The days of people typing generic search terms into their mobile phones are fading fast. In other words, local voice search is becoming more popular. Therefore, now is the perfect time to get a leg up on your competition by optimizing your website for local voice search. In this article, we will be covering local…
If you build it, they will come quickly morphed into if you write it, they will read it. Well, not so fast, my friend, because great local digital marketing starts with a comprehensive content strategy. So, in this article, we will go over how to craft and distribute your valuable website content to the right…
In a constant developing digital world, social media advertising is imperative for your local Houston business. With the increasing popularity of social media, many businesses are investing their time and money into developing an online marketing strategy. Understanding and adhering to the latest trends in digital advertising, can drive traffic to your website. And, give…
When people call us looking for local SEO tips, the answer is always different, depending on the caller’s goals and type of business. However, more times than not, there are five things we always talk about. They are prioritizing their marketing budget, Google My Business, optimizing for mobile, geographic content, and getting customer reviews.
Rethinking your digital advertising strategy? Or, just starting out and looking for the best place to put your hard-earned dollars. When researching this topic, you will find varying opinions on what is best for a local business. Perhaps the most common question is whether to put your money in search engine optimization (SEO), content marketing,…
In 2018 Google started using page speed or the time that it takes for your website to load on a mobile device as a ranking factor. In other words, the faster your website loads, the higher it will rank on Google’s search results. In this article, we will show you how to check your mobile…
The answer to what top SEO companies do can result in limitless explanations. Not because everyone has a different perspective on the matter, but because there are many different varieties of SEO companies. As experts in local search optimization, we will be covering what to expect from an excellent local SEO company. Moreover, we will…
The question is how to rise to the top of the search results in Houston, Texas? To answer that question, one must first ask a second question; When it comes to website optimization, what makes Houston unique. There is a lot to unpack when answering that question but start with this. Where do you live?…
Is website marketing different for a “service” business that for a “retail” business? The short answer is yes, but how, and what should you be doing to promote your local service business. Many service businesses will only service a client once. For instance, not many people look forward to doing ongoing business with a plumber,…
More than 78% of businesses planed to increase their content marketing budget in 2017. This is according to a recent survey by the Construction Marketing Association. Which means they will be producing even more content this year. And why not? It’s an effective yet inexpensive way to market your local business. However, with tons of…
Is your business suffering because of an economic swing or increased competition? If yes, you’re probably thinking about lowering your prices or spending more money on online advertising. Blindly following either one of these strategies will not work. As far as price goes, you will always be able to find an online marketing agency willing…
With each passing day the importance of social media marketing for local businesses becomes more and more important. It was not too long ago that SEO agencies focused almost all their time on search engine marketing. Those days are long gone and Houston internet marketing agencies, as well as local businesses, are jumping on the…
Five common mistakes a web designer makes on the “home page.” Your homepage is the first thing your visitors see, so how can you make sure their experience is flawless? Start by reading these five local web design tips on how to optimize your home page web design. And how a great web designer uses…
If you are looking for an affordable web design company in Kingwood, TX, this is the right post. Because local web design is more than just making a website look good. This article covers what to look for and highlights the features, benefits, and local advantages ProEngage delivers to all our customers.
After Hurricane Harvey, many Houston neighborhoods have been witnessing an influx of the so-called “storm chasers”. Some of them are shady contractors looking to make quick money off local residents desperate to rebuild their homes quickly. In fact, contractor scams are an unfortunate trend that follows most disasters. There are too many stories of how…
For web design in Houston, ProEngage recommends using the WordPress Platform. In this article, we will cover what a CMS is. And the reasons we believe WordPress is the way to go for both do-it-yourselfers and the pros. At last check, 25% of websites on the web were built using this platform, and that number…
SEO in The Woodlands is more than just showing up #1 in the search results when someone types in “your service” Woodlands, TX because The Woodlands is just far enough away from Houston. And large enough to have its own community identity. Like Katy, in that matter, your Woodlands Texas business needs a unique brand…
See how the pros do it with this comprehensive Houston SEO Guide—starting at the very beginning of the planning phase. After that, making the right calls on keywords and target areas. Then, going into details about sizing up your competition, starting a citation building campaign, and much more. This comprehensive guide covers everything from a-z.
This article covers why local businesses need search engine optimization and what they should expect from a local SEO service provider. Starting with what your potential clients are looking for and how they are looking. Then, how your webmaster or local SEO should be managing your website and your online marketing campaign. Moreover, how they…
What does it take to have a great local business website? This article will cover everything from identifying the perfect customer and organizing a website for that customer. To website specifics like designing a call to action, integrating customer reviews, and making it easy for your new customers to contact you. Also, how to do…
Social media online marketing, it’s the new way to connect with people. Because it’s hard to take our eyes off those interesting feeds and updates. Thanks to the inception of mobile phones, we can now get on Facebook, Twitter, or any social media platform. Doing so without hauling a PC around the shopping mall. According…
Seven proven search engine optimization strategies local businesses need to know—first mobile website optimization. Then, user experience and staying one step ahead of those chasing you. Onto content creation, keyword planning, content diversification, and, last but not least social media marketing.
She is making a case for and against SEO, starting with the argument that it is just too hard and impossible to keep up. In contrast, the rewards can be astronomical! Then, how much is too much. Because not following the rules can be devastating. In this article, we have done the homework and will…
Search engine rankings: How the search engines decide what websites rank and in what order? The answer to this question always leads back to customer experience, but how is this measured? And how can you make sure your website is functioning correctly? This article will cover all of this and more, including the difference between…
At a minimum, there are six things needed for successful local SEO. And of course, they start with your homepage. It needs to shine like a bright star. Then, onto well-written service pages. Next up, consistent name, address, and phone number. Lastly, and just as important, credibility, social media profiles, and inbound links.
Blog is a widely used word. Whether you are online or offline, the word “blog” can pop up in almost any conversation. Does “A blog I’ve been following recently posted X …” sound familiar at all? What about “I have a friend who blogs about…”? The frequency of us using the word “blog” should not…
The race is on; what are you giving to your website visitor in exchange for their time? The answer to this question lies in the headlines you write. Great SEO website design starts with a compelling headline. Do your headlines give people a reason to stay? We will cover three crucial headline writing techniques to…
Being able to promote your Houston TX local business with any kind of event is going to be extremely good for your business marketing. You have to think of the many advantages that this brings and how easily you can gain brand recognition and customer loyalty. In this article we are going to talk about…
Among all the online marketing methods used today, social media marketing seems to be the least popular. Many marketing experts say that SMM (social media marketing) carries with it too many risks for it to be viable. We think that statement is both right and wrong. If done correctly, SMM can be quite the giver.…
There is no question that we are living in very exciting times when it comes to brand marketing & technology. We are now able to do much more when we work. And this has changed the pace of the corporate world. There are many advantages to technology that will help your brand marketing to work…
Never rely on free blogs and social media alone. You should always have your own domain name. Because this is going to allow you to get the best results. Remember that you will always have total control over what happens to your own domain name. This is not the case when you rely on a…
One, two, three … smile for the camera. Smile for Houston marketing. And give three cheers to a great (Houston) marketing strategy that makes you and your clients say, “Cheese!” When it comes to planning for your business after your website’s big launch, getting sales, not visitors, should be the next priority. “But what about…
You have a website, a domain, and a great offer. The only thing you lack is customers. As the days go by, you begin to notice that what you thought was a great search engine marketing plan is not so great. Your website feels like a ghost town. There are no readers, only you and…
Small businesses that are seeking to further their online advertising efforts in 2015 should do some research before paying another penny. Why? Because SEO is constantly changing. New updates and trends are released all the time. If you are a local business in Houston and have little clue about the ruling online advertising strategies, your…
Who is the top website design company in Houston? Of course, we have our opinion (it’s us), but this article is about making an outstanding local business website. Is it aesthetics or search engine ranking, because a great looking website that no one sees is useless. In contrast, a website that does not provide a…
A company that has developed a great market visibility and gained a lot of followers is often said to have a successful digital marketing strategy. After all, Houston internet marketing services is all about raising brand awareness and showcasing your company to the world, right? Not really. That’s only half of the story. If you…
When thinking about Houston web design services, what is the first thing that comes to mind? Affordable, right? Because spending money on a website is not something one stays up late at night wishing for. This article will cover how much to spend, when to spend it and how to get the most bang for…
With so many social media platforms out there, it is both unreasonable and impossible to tackle each platform with the same precision and professionalism. Because each social media platform is different and has their unique marketing style. Twitter, for example, allows you to tweet around 120-130 characters. Pinterest is a great place to share Info-graphics…
