Looking for an effective way to market your service and gain real visibility in 2015? With the first month of 2015 nearly gone, there is no better time than now to tackle your SEO Houston Texas strategies for better results!
If you are a small business in Houston, TX, then you know the amount of work it takes to rise above your competitors in one of the most populous and cities in the country. For every service you try to rank for in Google (or in any search engine like Bing and Yahoo), you will find at least 20 Houston small businesses competing against you.
The whole thing sounds overwhelming, and we understand. This is why it is so important for you to develop a sound SEO Houston plan in 2015!
What is new in SEO Houston this year?
Search engine optimization or SEO is always changing. In the past years, Google has updated its algorithm many times. Some of the main updates that have thrown many small businesses in Houston off their feet include the Panda, the Penguin, and the Hummingbird.
The truth is there is no way for you to trick search engines. With the amount of updates Google does, you will spend hours (maybe loads of money) to keep up with Google.
No one has the time or the resources to do the chase. All of us have more important business chores to take care of than toying with keywords and editing content. Thankfully, there are things you can do to make sure that those Google updates will not harm you at all. And that begins with understanding the nature of Google updates.
Why Does Google Update Its Algorithm all the Time?
To know how to effectively leverage Google updates to your favor, you need to first understand how the update works and why it happens. Pay attention to what Google has to say about its evolving algorithms:
“You want the answer, not trillions of web pages. Algorithms are computer programs that look for clues to give you back exactly what you want… There are many components to the search process and the results page, and we’re constantly updating our technologies and systems to deliver better results.”
There are at least three lessons we can learn about Google updates in this snippet.
- Google is trying to give users the exact answers they want without the hazard of perusing through trillions of web pages.
- Google is always looking for the best way to interpret user needs and create a ranking system that reflects those needs.
- Google is not interested in keywords, it is interested in relevant keywords. The driving force that decides whether a keyword will work for your small business in Houston are the very people you trying to do business with.
When you combine all these considerations in your SEO Houston plan, you are promised consistent and powerful results that will remain effective no matter how much Google updates.
Reconstructing Your SEO Houston Texas Plan
When you rewrite your SEO Houston Plan in 2015, keep in mind that a sound SEO Houston marketing plan is about content marketing and community building. It is one that seeks to enhance user experience and gives the public what they want without much work on their part.
Write content that provides valuable information and use keywords to drive search engine visibility. Build links, connections, and relationships by writing content that answers questions, provides solutions to problems, and inspires the target niche to do greater things.
When you add all these up, the content you write will drive relevant traffic to your website. The people you network with will give you the much coveted authority and authenticity in your target niche.
Write for the people. Connect with the people. And people will come to find you and buy your goods and services. This is the gist of a sound SEO Houston plan.
If you are as excited about this timeless SEO Houston Texas plan as we are, then wait no longer to take it to its full action. Hire us to work out a personal SEO Houston plan that focuses on people and your area of service. Call 832-857-0065 now. We are here to help you to excel.